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Click on these thumbnails for a larger view.
The Los Angeles Convention Center, site of ITLA 2000. All photos
© 2000 L. Teshima
Inside the Los Angeles Convention Center
A bird's-eye view of the show floor, with Tilley Endurables
in foreground. This photo shows about a sixth of the exhibit
area.
Silhouette, part of the Samsonite line
Eagle Creek converts its booth into a "room" with
an entrance staffed by greeters.
Kiva Designs, with its open-air display area. Note their use
of bold yellow, blue-undertoned red, and violet-blue.
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"The Next Great Adventure," the 2000 International Travelgoods,
Leather & Accessories (ITLA) Show was held at the Los Angeles
Convention Center February 26 through 28, and featured everything
kind of luggage, from rugged adventure to designer styles. The show
drew more than 6,000 attendees from 30 different countries, and
showcased over 40,000 products by 350 exhibitors.
If you have seen the movie Rush
Hour with Jackie
Chan and Chris
Tucker, the large dedication ceremony held at the end of the
movie was filmed at this convention center. The lobby is a beautiful,
bright area with glass paneling reaching up along the ceiling.
If you have never been to a big expo-type show like this, it is
very easy to get lost among all of the vendor booths. Even with
my extensive experience in attending conventions, I still
ended up roaming endlessly, but mostly because I felt so overwhelmed
at seeing so much luggage. Never in one spot had I seen so many
backpacks, duffels, rolling uprights, purses and various bags in
one place -- even moreso than the United luggage carousels at O'Hare!
Each vendor set up their own display areas; the signage promoting
such familiar names as Eagle Creek, Samsonite, and Jansport. There
were also quite a few non-luggage companies, such as UniversalMAP
and Zagat, who were there to exhibit their travel-related products.
My first impression was that there were more suits in the booths
than I see during lunch in San Francisco's financial district. It
made sense of course: not all luggage is geared towards the rugged
outdoor lover; business travel is a multibillion-dollar industry;
and finally, the suits were either worn by the vendors (who wanted
to look nice because they were busy working), or some buyers (who
wanted to look nice because... well, I don't know). Let's just say
I was dressed in the kind of travel clothing the vendors sell, and
I felt kind of underdressed for the occasion.
If you like Eagle Creek, their new 2000 line is really aerodynamic!
In particular, check your stores for their new Latitude line of
rolling uprights. You can see how it has its roots in the Switchback
series, but the Latitude has graceful lines and manages to look
compact instead of bulky. You can view the Latitude at their Web
site, but only if you do a product search for it specifically --
if you don't know what you're looking for, you won't find any of
the 2000 products easily because they seem to have chosen not to
make a big 2000 introduction of their products online. It's a shame:
their Web site has much improved since their initial launch (made
months after print ads announced its online status), but still fails
to live up to the quality, functionality and ease-of-use of the
products themselves.
Kiva Designs had a wide open, expansive exhibit area; a breath
of fresh air for the claustrophic, since many of the other vendor
booths looked more like a they were circling the wagon. I hadn't
planned on dawdling there too long since I was already familiar
with their merchandise, but then I found that many of the items
came in a multitude of really nice primary colors. Instead of plain
blue for example, they used a really nice blue-violet color that
had good depth and saturation. The rep there was very friendly and
eagerly showed me all of their Pico Convertible products (little
pouches that open up into big duffels and backpacks).
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